V.I.P Lawn Service was a company Greg Heffley and Rowley Jefferson created to pay off an $83 fruit smoothie bill to Rowley's dad, Robert Jefferson. The first customer was a friend of Greg's Grandma, Mrs. Canfield. However, they did not get paid because Greg avoided all the dog poop on her lawn's grass due to the strict policy of dog poop. Frank did the remainder of the work and didn't even ask for the money. Greg says it didn't go exactly as he planned but he put a sign in front of her yard.. Greg that he could start up the company again as V.I.P Snow Removal during the winter.