- “We were about to call the police.”
- ―Robert gets angry at Rowley and Greg.
Robert Jefferson is the father of Rowley Jefferson, the husband of Mrs. Jefferson, the brother of Rowley's Uncle and son of Rowley's Grandfather. He appears as a minor antagonist. He is one of the wealthiest people in Surrey Street, as well as the least respected in his neighborhood. In the movie, he is played by the late Alf Humphreys. He has an on-and-off hatred towards Greg because he sometimes believes he was a bad influence on Rowley.
He is an extremely overprotective but well-intentioned parent and will not let Rowley play any video games with the slightest bit of violence or fighting in it, as he sees them as things that could change Rowley into a different person. In Old School, he is seen hollering at Rowley to put a stick down. He will not even let Rowley use the internet. He does not like criticism from people as seen in Dog Days.
He was later married Linda Jefferson. In September 20, 1995 His son Rowley Jefferson was born. When he was 5 years old Robert Rowley and Linda moved back to Plainview. During that time Rowley meet Greg Heffley and later became best friends. it is shown that he can simply restrict people he dislikes from ever entering his country club again if they give any type of criticism about him or any of his property. He thinks that Greg is a bad influence on Rowley, and he, in Dog Days, also banned Rowley from seeing Greg for a whole Summer. Even though he keeps telling Rowley to stay away from Greg. He and his wife later hired a Cool Brian for Rowley after he broke up with Greg. He also seems to do investment portfolios as shown in The Third Wheel for a company with Dow Jones Industrial Index.
Greg depicts Mr. Robert Jefferson with afro style hair, black shirt, and long pants. In Dog Days, it is shown that he wears pajamas when he is sleeping. He returned in the film version of ''Rodrick Rules'' but has no dialogue. He only appears to pick up Rowley after Rowley had sat on the tin-foil ball covered with toothpicks that Manny made for Greg as a apology gift and after Rowley freaked out from watching the movie The Foot and Greg was forced to apologize to Robert for choosing an "inappropriate" movie.
Appearance in Poptropica
He is shown to have white hair as seen in the movie, but in Wimpy Kid Boardwalk island in Poptropica had shown he has blonde hair, just like his son Rowley and his wife Linda. He wears a lavender shirt,black shorts, and brown shoes.
- His first name is revealed in Dog Days when Susan Heffley replies to his email account, thinking he sent the SOS email when Greg actually sent it.
- He did not appear in Diary of a Wimpy Kid: Double Down, same as Linda Jefferson.
- It has been shown that he sometimes dislikes Greg mainly because he sees Greg as a bad influence for Rowley as seen in Diary of a Wimpy Kid: The Ugly Truth also because Rowley almost always gets injured in almost every sleepover as seen in the Rodrick Rules.
- He also once blamed Greg for a fish in the toilet even though it wasn’t entirely his fault at Hardscrabble Farms and later gets his comeuppance by accidentally inhaling Poison Ivy fumes that his son Rowley tried to burn.
- In the book The Third Wheel it is revealed that he is a stock market investor which would explains their family's wealth.
- Greg uses Mr. Jefferson as a chauffeur on his date with Abigail Brown in order to impress her. Mr Jefferson is somewhat offended when Greg refers to him as "driver".
- Nasty Pants said that he smells like a dirty diaper.
- In Wrecking Ball Greg reveals that he believes he got on the wrong foot with him when he tried to trade houses with Rowley while they were moving in which might actually be true as it is mentioned that he did not like that idea.
- He would've been born around 1950.
- Diary of a Wimpy Kid Online (First appearance)
- Diary of a Wimpy Kid (First book appearance)
- Diary of a Wimpy Kid (film)
- Diary of a Wimpy Kid: Rodrick Rules
- Diary of a Wimpy Kid: Rodrick Rules (film)
- Diary of a Wimpy Kid: The Last Straw
- Diary of a Wimpy Kid: Dog Days
- Diary of a Wimpy Kid: Dog Days (film)
- Diary of a Wimpy Kid: The Ugly Truth
- Diary of a Wimpy Kid: Cabin Fever
- Diary of a Wimpy Kid Do-It-Yourself Book
- The Wimpy Kid Do-It-Yourself Book
- Diary of a Wimpy Kid: The Third Wheel
- The Wimpy Kid Movie Diary (Appears in all 3)
- Diary of a Wimpy Kid: Old School
- Diary of a Wimpy Kid: The Getaway
- Diary of a Wimpy Kid: The Meltdown
- Diary of a Wimpy Kid: Wrecking Ball
- Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal