List of real-life brands

This page lists all of the real-life brands that have been mentioned or shown within the Diary of a Wimpy Kid series. Entries appear under the publication in which it was first shown, with subsequent appearances noted in their descriptions.

Online

Cheerios

See Cheerios

Hi-C

A fruit juice–flavored drink made by the Minute Maid diversion of the Coca-Cola company. Fregley has a made-up language and whenever he needs to go to the bathroom, he says "Juice!". While the kids have caught on the teachers haven't and an unnamed one confuses Fregley saying "Juice!" for fruit juice giving him Hi-C. In the published version, Mr. Underwood instead gives Fregley Hi-C.

Risk

A board game that was played during Greg's stay at Rowley's house. Greg mentions Rowley would go and use the bathroom every 5 minutes, making their game last forever.

Brillo

A scouring pad used for clean dishes made from steel wool. It was seen when Greg tries to wash Ann's car to get a more lenient punishment. This backfired as Greg ended up scraping the paint off while Manny, his younger brother saw the whole thing unfold.

PlayStation

A brand of home video game consoles. When Greg talks about the beginning of his friendship with Rowley, he states that all he had to do was tell him he had a PlayStation with 42 games, and he would've been on board.

Lego

See Lego

Pizza Hut

An American multinational restaurant chain and franchise that specializes in pizza and other Italian-American food. When Frank asks Greg, Rodrick, and Manny where they want to eat, Rodrick suggests Pizza Hut, causing Greg to complain. Pizza Hut was also mentioned earlier in the online version with the state capitols test that he made a deal with mom that if he got a 100% on his test that she'd take him to Pizza Hut the next day. However, Patty Farrell told the teacher that to cover the map close to Greg, and got a 0% on the quiz and the Pizza Hut trip was cancelled.

Chuck E. Cheese

An American family entertainment center and restaurant pizza chain founded by Atari, Inc. co-founder Nolan Bushnell in 1977. When Frank Heffley asks Greg, Rodrick Heffley, and Manny where they want to eat, Rodrick suggests Pizza Hut and Greg complains that Rodrick always gets to choose, while Manny repeatedly yells Chuck E. Cheese.

In the film adaptation of Rodrick Rules, Chuck E. Cheese is one of the nicknames Rodrick gives to Rowley.

Red Lobster

A casual dining restaurant chain. When the boys are unable to decide where to eat, Frank gives them a choice between Tofu Grille, Vegetarian's Delight, and Red Lobster, and they all choose the last one, though they later realize it was a trick to get them to eat where Frank wanted to go.

Gymboree

A subsidiary of A Children's Place, an American specialty retailer of children's apparel and accessories. In the online book, Rowley Jefferson's birthday party takes place here, although in Rodrick Rules, he has his party at the mall instead.

Hershey's Kisses

A brand of chocolate first produced by the Hershey Company in 1907. When Greg accidentally rubs the paint off of Ann's car, he packed his bag and pretended he was gonna run away from home so Manny wouldn't snitch on him. Five minutes later, he came back and saw Manny eating his giant Hershey's Kiss he had been saving since summer.

Baskin-Robbins

A multinational chain of ice cream and cake specialty shop restaurants. When Charles Carny wins the anti-smoking poster contest, he gets a coupon for a free banana split at Baskin-Robbins.

In the online book, Baskin-Robbins is erroneously written as "Baskin Robbin's".

Dungeons and Dragons

A popular fantasy tabletop role-playing game that Greg plays with Leland, Rowley Jefferson, and later his mom. In Rodrick Rules, the name of the game is changed to Magick and Monsters.

Twinkies

An American snack cake formerly distributed by Hostess Brands. Chirag tries to use one of these to bribe Rowley Jefferson into breaking the Invisible Chirag prank until Greg stops him by grabbing and eating it. Chirag later goes to Rowley's house, ultimately pressuring him into breaking the charade with more Twinkies. In Rodrick Rules, Chirag uses a corn dog instead.

Later, Twinkies was mentioned as one of the snacks that Greg was missing from his lunch bag. In The Deep End, Greg talks about the story of Adam and Eve, and says that he would rather risk his life for a Twinkie than an apple.

Boston Red Sox

A Major League baseball team based in Boston. Greg's Rec League soccer team attempts to name themselves this until the assistant coach, Mr. Boone becomes worried that they may get sued for it, causing the team to change their name to "Red Socks". Greg privately thinks that the Red Sox probably has better things to do than going around and suing middle school soccer teams.

McDonald's

An American fast food restaurant franchise. After the Red Socks win their first game of the season, they go to McDonald's to celebrate. It is replaced by an unnamed fast food restaurant in The Last Straw.

In real life, McDonald's has aired several promotional ads and products related to the Diary of a Wimpy Kid series, including a Happy Meal Commercial and a promotional book set that was offered in the United Kingdom in 2016 and Australia in 2019.

Boy Scouts

See Boy Scouts

America's Funniest Home Videos

See America's Funniest Families

Scotch

A brand of tape used by Greg and Rowley to seal up a Time Capsule.

Sears

An American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892 and reincorporated by Richard Sears and Julius Rosenwald in 1906. Greg said that his family had received a mail of Sears Wish List Catalog Book for the upcoming Christmas every year. But he and Manny had a fight over who gets the first crack of it. Susan gave first dibs to Manny, so Greg watches Manny circling all the things he wants for Christmas with a big red magic marker.

Pixy Stix

Real life

A brand of candy mentioned in Diary of a Wimpy Kid (online). In real life it's spelled as Pixy Stix. Greg says "All I know for sure is that wet Pixie Sticks taste like construction paper" when Frank splashed them with a wave of water in their driveway. In Diary of a Wimpy Kid it is replaced with a couple of mints wrapped in cellophane and toothbrushes Dr. Garrison gave Rowley and Greg.

The New York Times

Gramma making up where she got the info that “cordless telephones erase the memory of the elderly”

A newspaper mentioned in Diary of a Wimpy Kid (online) and Dog Days. When Gramma was confronted by Susan for where she got the info that “cordless telephones erase the memory of the elderly” after she wouldn't answer the phone for few days she said “Um… The New York Times”. Gramma also said the same thing in Dog Days.

Ho Hos

A chocolate cream snack cake. One of the snacks that Greg was missing from his lunch bag.

Diary of a Wimpy Kid

Barbie

A fashion doll company manufactured by the American toy company Mattel, Inc. and launched in March 1959. Greg wanted this toy for Christmas because he thought it would make a good fort for his toy soldiers. Greg asked his Uncle Charlie for a Barbie Dream House. But, Charlie instead wound up buying the first Barbie product he saw, which was a Beach Fun Barbie doll.

Formula One Racing

A series of video games based on the real-life Formula One motorsport championships. Greg states that this is the only type of video game he can play with Rowley, and he can always beat him with ease since Rowley isn't a serious player like he is.

Butterfinger

The bar in real life

A candy bar manufactured by the Ferrero SpA, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in chocolate. After getting his candy soaked by Frank's water ambush on Halloween, Greg plans to stay home and eat some butterfingers next Halloween.

Rodrick Rules

Nintendo 64

A home video game console created by Nintendo that was released worldwide from 1996 to 1997. The iconic Nintendo 64 controller has made cameos in Rodrick Rules, The Last Straw, and The Ugly Truth.

The Last Straw

Speedo

A distributor of swimwear and swim-related accessories that is most well known for their swim briefs. After Greg Heffley starts running out of laundry, he wears a Speedo in place of underwear and forgets that he has it on while changing in the locker room, resulting in him being laughed at.

Wonder Woman

A superhero appearing in American comic books published by DC Comics. A pair of Wonder Woman underoos was given to Greg Heffley as a Christmas gift by his uncle Charlie, who bought it for him on the advice that Greg liked superheroes. He eventually wears the underoos after running out of clean clothes, which contributes to him ending up in a video that gets sent to America's Funniest Families.

Cabin Fever

Girl Scouts

See Girl Scouts

Pac-Man

See Pac-Man

Hard Luck

Shrinky Dinks

An arts and crafts toy and activity kit consisting of sheets of polystyrene which can be cut with standard household scissors. When Susan Heffley introduces her son Greg to her old college roommate's son, she states that Greg likes Shrinky Dinks and asks if he does as well.

Given the nature of Shrinky Dinks, it's possible that Greg began using them after he and Rowley joined the Boy Scouts, as it is an arts and crafts product that is marketed toward and often used by children and by extension, youth groups and other organizations that often interact with them.

Magic 8 Ball

See Magic 8 Ball

The Long Haul

Flat Stanley

See Flat Stanley

Oreos

A brand of creme-filled sandwich cookie consisting of two (usually chocolate) wafers with a sweet crème filling. When Frank lowered Manny down the sunroof by his leash, he dug through Greg's duffel bag and found a pack of Oreos, Greg was saving just in case.

Old School

Doritos

An American brand of flavored tortilla chips produced by Frito-Lay, which is a wholly owned subsidiary of PepsiCo. Greg eats these out of a hiking boot taken from Graham Bertran's supply stash while at Hardscrabble Farms.

In the online book, Greg states that Manny has a habit of licking the flavoring off of Doritos chips and putting them back in the bag. In The Ugly Truth, he instead does this with barbecue-flavored potato chips.

The Getaway

Asteroids

An arcade game that appears when Greg is in Isla de Corales.

Wrecking Ball

OutRun

An arcade driving video game released by Sega in September 1986. In the arcade room at Greg's imaginary house, an OutRun arcade machine can be seen.

Diper Överlöde

Goodwill's real life logo

Goodwill

See Goodwill

Diary of a Wimpy Kid (film)

Wii

A home video game console developed by Nintendo that was released in 2006. In the film adaptation of Diary of a Wimpy Kid, it is shown that Rowley Jefferson owns this console.

Dog Days (film)

PlayStation Portable (PSP)

A handheld game console developed and marketed by Sony Computer Entertainment. Greg owns one of these in the Dog Days movie.