Diary of a Wimpy Kid Wiki

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Diary of a Wimpy Kid Wiki
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Be Awesome Recycle poster 1

Poster for the campaign, depicting Rowley

Be Awesome! Recycle! is an advertising campaign by PepsiCo and Jeff Kinney, as part of the 2019 PepsiCo Recycle Rally. The advertising material is themed around Rowley and ties in with Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal. Kinney used Rowley in hope that his "positive spirit and kindhearted values" encourage recycling.[1]

Trivia[]

One of the supplies has a marker with the phrase: "I'm pretty much one of the best people I know." This phrase originated from the book The Last Straw.

Supplies[]

During the campaign's run, the PepsiCo website's "Supplies/Incentives" section stocked free materials themed around Rowley.

  • A 30-pack of Rowley tattoos, using the signature art of the campaign.
  • A 30-pack of stickers depicting Greg and Rowley high-fiving, wearing blue shirts.
  • An "Awesome, Friendly Acts" poster.
  • A Rowley poster.
  • A recycling bin with a picture of Rowley on the front.
  • A copy of Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal.
  • An "Awesome, Friendly Person" medallion.
  • A 30-pack of bookmarks featuring two different designs: one depicts Greg against a red background with the phrase "I'm pretty much one of the best people I know," and the other has all the books in the Diary of a Wimpy Kid series.

Gallery[]

References[]

External links[]

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